To design, engineer and build the best functioning, most durable and aesthetically pleasing strength equipment in the world.

Born out of the need for superior, high quality, functional fitness equipment that is designed to work with the human body, Diesel is 100% produced and assembled in the USA.


While our competitors are striving to bring down costs by moving production overseas and lowering their quality standards, Diesel steps up the quality and durability and sets the new standard for fitness equipment.

We bring you the ULTIMATE in quality, dependability, commitment and price... straight from the USA. From the design and manufacture to the sale, Diesel controls every aspect of your fitness equipment to guarantee the absolute best quality.

Our main goals are:

2009 Best of Fort Lauderdale Award in Sporting Goods and Bicycle Shops


CY MANULA, Director of Product Development

The founder of DIESEL Fitness Equipment, Cy is a lifetime natural bodybuilder and fitness enthusiast with over 20 years experience in the design, sales and development of fitness products. In recent years, Cy has turned his focus onto developing new systems for the design of fitness equipment yielding the most innovative strength training line to enter the market place in decades - Diesel Dimension.

JIM WOOLARD, Managing Member

Jim has over 30 years of fitness experience as a health club owner, competitive bodybuilder, athlete, cyclist, personal trainer, and gym owner. He has previously owned and operated 9 World Gyms throughout Florida. Jim currently owns Level 5 Fitness & Conditioning, a 40,000 sq. ft., high end training facility in Delray Beach, FL. Level 5 specializes in athletic training, functional and core conditioning, and MMA/martial arts instruction. Over the years, Jim has purchased and analyzed millions of dollars of fitness equipment and is considered a leader in commercial facility layouts and design.


A pioneer in Sports Nutrition Supplements, Scott has a strong background in bodybuilding, nutrition and personal training. Scott's extensive background in fitness contributed to the incredible success of the world's leading brand of sports nutrition supplements, BSN.

MIKE NELSON, National Sales Manager

Mike has over 13 years of experience in every facet of the fitness industry. His skills range from building corporate wellness plans for the nation's largest and most prestigious health clubs, to elite personal training. Mike was a college level athlete, competitive bodybuilder and a spokesmodel for some of the leading health and fitness brands. Mike has led the fitness industry in membership sales and revenue, due to his unique outside-the-box approach, determination and ability to express his true passion and knowledge of fitness.


Ann is a lifelong fitness enthusiast, a group fitness instructor, certified personal trainer and holds a degree in accounting and graduated with honors. An accredited scholar, Ann is a member of Beta Gamma Sigma, Beta Alpha Psi, and Phi Kappa Phi. Ann lends a highly qualified female insight to all of the DIESEL products while assuring the company of its financial fitness.